A new ‘Where Winter Doesn’t Exist’ promotion aims to highlight Orlando as a seasonal sunshine escape ahead of the peak booking period.
The advertising push by Visit Orlando runs until Christmas Eve, showcasing the range of attractions and experiences across the Florida theme park capital.
The campaign includes digital placements across the annual Winter Wonderland in London’s Hyde Park.
Visit Orlando will take over five large screens to maximise viewing opportunities within the venue.
Digital adverts will appear in key train stations for Christmas markets across Manchester and Edinburgh, which have high family footfall and align with key airports for flights to Orlando.
Travel agents are being encouraged to complete an Orlando Travel Academy online to stay up to date on the latest developments.
Visit Orlando president and chief executive Casandra Matej said “Orlando is a very popular winter sun destination for the UK market, offering unbelievably real attractions, events, and family-friendly activities for all interests.
“With warm weather and our famous Orlando sunshine, the Winter Doesn’t Exist campaign will showcase the very best of the destination for a winter getaway ahead of a peak booking period for our largest overseas market.”