Ambassador has launched a trade incentive for Black Friday called “Book a Cruise to Win your Christmas Booze”.
Agents making a new booking for any of the 18 Ambassador cruises currently on sale for Black Friday will be automatically entered into a prize draw to win £100 towards their Christmas drinks.
This will be paid for directly by the Ambassador team, or a supermarket voucher can be provided as an alternative if the winners do not drink.
The competition will run until December 2 and winners will be drawn every other day and announced on Ambassador’s trade Facebook page.
Ambassador also has a Black Friday offer a complimentary Ambassador Explorer drinks package for all new bookings for selected 2025 and 2026 sailings made between November 25 and December 2.
The package includes all house brand spirits and wines and non-alcoholic beverages including unlimited soft drinks, plus all gratuities and service charges.
The line additionally is offering solo supplements of 20% on these 18 voyages booked between November 25 and December 2.
Nicola Harper, Ambassador’s head of distribution, said: “Let Ambassador take the stress out of your pre-Christmas drinks shop and fill your fridge on us.
“This all-new incentive will reward four valued agents who book guests on our 18 sailings currently on sale for Black Friday. This opportunity is only valid until December 2, so agents should get in quick to be in to win.”