Blue Bay Travel’s homeworking group Personal Travel Consultants has seen a 65% increase in bookings since the government’s latest easing of Covid-19 testing measures.
The company put the spike down to the announcement of the scrapping of pre-departure tests, and the switch from a day 2 PCR to a lateral flow test, for its performance between January 6 and January 12, compared with the week before the announcement.
The peak day for bookings was January 11 when one agent made £105,000 worth of revenue.
As much as 60% of sales leads were generated by Blue Bay Travel.
Summer 2022 accounted for 62% of the bookings made, and last minute getaways for 22%.
Top destinations were the Dominican Republic, Maldives and Turkey, and the average booking value was £4,529.
Abbie Heaton, sales manager for The Personal Travel Consultants in Partnership with Blue Bay Travel, said: “Last week’s government announcement triggered a sharp spike in demand for our personal travel consultants and we’re thrilled with the buzz, excitement and bookings it has generated.”
Contrasting the recent spike with the run up to Christmas, Heaton added: “December was quiet and many of our homeworkers took the opportunity to enjoy some downtime. This meant they came back in January renewed and primed to capitalise on the upswing in demand.”
She added: “The peak time of day for bookings in the past week has been 5pm, when most retail agents are finishing for the day.”