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BTA forges Enterprise Rent-A-Car partnership

A new industry partnership has been forged by the Business Travel Association with Enterprise Rent-A-Car. 

The deal, marking Enterprise’s long-standing support for Travel Management Companies (TMCs), will play a “fundamental role” in the recovery of the business travel industry post-pandemic, according to the association.

BTA chief executive Clive Wratten said: “Following another tough year for the travel industry, it is crucial every strand of the sector works collaboratively and considerately to build a better future.

“That is why we are thrilled to be working with Enterprise. Their esteemed worldwide presence alongside their tangible, award winning commitments to sustainability make them the perfect partners to kick off 2022.”

Enterprise Holdings strategic account manager Roya Soleimanifar added: “We are delighted to be partnering with the BTA, and excited to be a new member and a part of their vast business travel community.

“We look forward to our new partnership and sharing ideas with members around our innovative ground transport solutions that are needed to reinvigorate the travel industry.

“This paired with our dedication and investment to sustainability projects we are looking at every footprint and trying our best to help lead a charge. We want to use our global network to meet the needs of our customers, our communities and the environment.”

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