Carnival brands collaborate to sponsor new Fred Olsen Travel branch

Six Carnival Corporation brands have confirmed a collaboration to sponsor a new Fred Olsen Travel concept store in Ringwood, Hampshire.

The outlet in a former pub was officially opened yesterday (Wednesday) as the agency’s first to showcase brands from the same stable, with each agreeing a three-year deal in return for in-store branding, marketing and dedicated promotions.

Each brand – Cunard, Carnival Cruise Line, Holland America Line, P&O Cruises, Princess Cruises and Seabourn – will have their logos and dedicated point of sale material, including brochures, displayed behind different desks in the store.

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It is the travel agency’s third concept store following the opening of  an Eastbourne outlet in June last year and its second in Worthing in January.

Retail director Paul Hardwick said: “We are delighted to be opening our newest concept store in Ringwood, Hampshire, supported by the Carnival brands. 

“Cunard were instrumental in bringing this opportunity together, which further strengthens our great partnership with all of the Carnival brands. 

“We feel strong collaborations such as this will further help us grow our business on the high street and is integral to our own retail estate expansion plans.”

Cunard UK sales director Tom Mahoney said: “The opening of this new concept store will strengthen our partnership with Fred Olsen Travel. 

“This dedicated high street space brilliantly showcases the exceptional cruise experiences our brand is known for and it is fantastic to have so many adventures at sea on display here in Hampshire, just a short drive from our UK headquarters in Southampton. 

“This collaboration highlights the innovation that exists in the cruise sector and shows that the future is bright for high street retail agencies.”

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