Celebrity Cruises’ sales team has visited the top 100 best-selling agents to “surprise and delight” them as part of the firm’s biggest ever wave campaign.
The cruise line has given away £125,000 in rewards in recognition of the trade support during the peaks period, which saw record bookings.
Called Celebrity Moments, the incentive campaign gave agents the opportunity to earn up to £1,500 via Celebrity Rewards.
More: Celebrity Cruises to reward agents who have gone above and beyond
There were additional cash prizes for those making multiple bookings, while new starters were supported with a £25 bonus per booking on their first five bookings.
The ‘Moments Winners Blitz’ saw the sales team visit agents across the UK and Ireland, delivering Celebrity Rewards and additional goodies.
Claire Stirrup, Celebrity Cruises UK & Ireland sales director, said: “We are delighted with the success of our recent Celebrity Moments Winners blitz, and the incredible response that we have received from travel agents across the UK.
“Agents are so passionate about our brand and continue to show us unparalleled levels of support.
“We will continue to demonstrate our commitment to engaging travel agents in 2023 by working together to maximise training opportunities and rewards through ship visits and our e-learning platform to further aid their confidence and knowledge of Celebrity Cruises.”
The cruise line is currently running a ‘Book-it List’ spring campaign, with discounts and flight offers.
Pictured are, from left: David Griffin (Travel Counsellors), with Celebrity Cruises regional sales manager Michael Young-Richards.