Danielle Radford has been named as UK business development manager for Celestyal.
She previously spent six years as bdm at Globus and four years at Red Sea Holidays.
The appointment brings the cruise line’s dedicated UK trade team to four when she joins on February 26.
Radford will be responsible for growing Celestyal’s relationships with OTAs and travel agents.
She will report to UK country manager Jo Reid within the business development team.
The team is overseen by Janet Parton, vice-president of business development, UK, Europe and Australia.
Celestyal has also recently introduced a UK trade marketing team, working on partnerships, asset creation and tools for the trade.
Parton said: “I am excited to welcome Danielle to our growing team. She has a wealth of experience and her long-established relationships with trade partners will enable us to better serve agents and grow business through the UK trade.
“We know how important the trade is to our success and we have committed to investing in the UK. We are excited to bring in even more talent as we proceed throughout 2024.”
Radford added: “I’m looking forward to working with Janet and the team to bring Celestyal’s incredible sailings to life for our agent partners.”