Cunard is embarking on a two-day sales blitz to reach more than 150 agents this week.
A 15-strong team will visit 70 stores across March 7 and 8 ahead of the line’s winter 2025 programme going on sale next week.
The sales team will be joined by head office staff to form the Cunard’s biggest ever on-the-road campaign.
They will be providing updates and information, agent collateral, and giving away Shine reward points.
UK sales director Tom Mahoney said: “Travel agents are critical to our success, and this record-breaking sales blitz is just one of many initiatives we have planned to ensure we support our agent partners as much as possible.
“We can’t wait to have our extended team out on the road, to demonstrate ongoing appreciation to our travel agent partners and share the exciting news of our winter 2025 programme.”