Cunard is offering agents triple Shine points for bookings made between today (Monday) and May 4.
The deal is claimed to be the UK line’s biggest ever agent incentive to support the summer at sea sailings between July 19 and October.
Shine points can be redeemed by agents for full or part payment of a Cunard voyage or other rewards.
Cunard will run ten British Islands cruises and three ‘sun voyages’ of between three and 12 nights in duration from Southampton.
More: Cunard reports busiest booking day for a decade
UK cruising: Who is sailing where this summer?
Carnival Corp’s 2022 bookings ahead of 2019 levels
The winter 2022-23 programme is also now on sale with highlights including two centenary world voyages by Queen Mary 2 and Queen Victoria.
Sales director Gary Anslow said: “Cunard’s ground-breaking triple points incentive recognises agents for all their recent work, particularly the collaboration which achieved our busiest booking day for a decade; the first on sale day for our Summer at Sea UK voyages.
“With much to look forward to as our voyages resume 19 July, and after this year’s hiatus, we wanted to do something extra special to celebrate. It’s a particularly exciting time as we get ever-closer to once again delivering outstanding and memorable Cunard voyages, with our special slice of luxury.
“We’d like to reaffirm our thanks to our agent community for all their tremendous work in recent months, including collectively breaking booking records, and are looking forward to continued collaboration in this key period ahead of restarting sailing.”
More: Cunard reports busiest booking day for a decade