Emerald Cruises has launched sales and training incentives for the UK trade to mark the launch of a new ITV series featuring one of its ships.
Judi Love’s Culinary Cruise will air on ITV1 from November 4 and 8 and show highlights of life on board luxury yacht Emerald Azzurra.
The first initiative will provide £75 worth of points for any Mediterranean sailing booked between November 1 and 29, 2024 which can be redeemed for gifts and vouchers.
To claim prizes before Christmas, agents will need to send bookings by November 29 to rewards@scenic.co.uk.
The incentive has been extended to include a number of luxury culinary gifts like private chef experiences, a three-course meal for two at Gordo Ramsay’s Savoy Grill restaurant a cookery class for two at The Jamie Oliver Cookery School.
Additionally, the first 20 agents to complete Emerald Cruises Luxury Yacht Cruises training module will receive a branded bag.
Nick Hughes, Emerald Cruises director of sales and partnerships, said: “It is hugely exciting to see cruising return to the primetime TV schedule. Judi Love is a well-loved personality and we loved hosting her onboard during the filming for this series.
“Seeing cruise back on our screens provides agents with a fantastic sales opportunity and we want to support and encourage our agent partners to ensure they are in pole position to make the most of it ahead of the new series being broadcast.
“We have practical information and advice available across both our training modules and Facebook page to build learning and are continually investing in our rewards scheme so that agents know just how much we appreciate their support.”