Staff at Lincolnshire Co-op’s travel branches have started an appeal for customers to donate toys for vulnerable and disadvantaged families in time for Christmas.
The toy bank appeal is running un til November 26, with 13 agencies in the region acting as a drop off point for donations.
Toys will be delivered to good causes local to each travel branch.
The appeal follows an existing year-round initiative that offers customers the option of donating £1 to the cause when booking their holiday through the society’s travel agents.
These funds are used to buy additional gifts and toys which are also handed out to local charities and good causes for distribution to children and families from disadvantaged backgrounds.
Lincolnshire Co-op’s Travel Group manager Wayne Dennett said: “Our travel toy bank appeal is a wonderful opportunity for our colleagues and customers to come together over the Christmas period, to make a positive impact on the local communities we serve.
“We’re really proud to be supporting these incredible, hard-working local groups and charities through this initiative, as they push to make life better for vulnerable families across our area.
“We’re so grateful for the generosity of our customers who have be donating funds throughout the year. Every new toy or gift donated and purchased through funding will bring a lot of happiness to families who really need it.”