On the Beach chief marketing officer Zoe Harris is joining the board of the OTA as an executive director.
She joined the company amid the pandemic in January 2021 and has been “instrumental” in developing both the group’s marketing strategy and customer experience.
Harris led key initiatives, including the provision of free PCR Covid tests for customers when travel restrictions and entry requirements required them.
She also introduced perks for customers to help holidays start sooner including free fast-track airport security and free airport lounge access for 4 and 5 star customers in the summer.
Harris joined On the Beach from GoCo Group, where she had been since 2018, initially holding the role of chief marketing officer for GoCompare and then chief executive of offshoot Look After My Bills.
She moved to GoCo from Reach PLC – formerly Trinity Mirror – where she was group marketing director for nearly six years, working across both national and regional newspapers.
Prior to this, she held roles at the advertising agency WCRS , Channel 5, MTV and NBC.
On the Beach chairman Richard Pennycook said: “There is no doubt that Zoe has had a big impact since joining the group in 2021 and the initiatives that she has led have benefitted our customers and the wider team.
“Zoe’s unrivalled passion for ensuring our customers have the best holiday experience from seeing an advert through to returning from their holiday has made On the Beach a better business and the board looks forward to further benefitting from Zoe’s expertise.”
Harris added: “It means so much to me to work somewhere that genuinely puts their customers front and centre.
“I’m incredibly proud of the lengths that On the Beach went to for our customers through a very difficult couple of years, and am looking forward to continuing working alongside colleagues and the board to give our customers experiences that will ensure they holiday with us year after year”.