Specialist agency Panache Cruises aims to expand its 40-strong staff by 30% to meet growing demand for luxury sailings.
The business, based in Chorley in Lancashire, will be quadrupling the size of its office premises over the coming months to accommodate its growing team.
The company, opened during the pandemic in July 2020, has boosted pay for its sales team to offer a basic salary of £30,000, with £60,000 on target earnings after three years.
Private health care has been made available to all employees together with an enhanced pension offering as part of a new package of benefits.
Staff receive a £200 holiday concession from day one of employment, and an additional £150 a year, up to a maximum of £1,500.
Flexible working hours give the opportunity to work remotely, including overseas.
Employees are provided with membership to Sodexo, which gives them the opportunity to purchase goods and services at reduced prices.
Fam trips are widely available to staff due to the strength of the firm’s relationship with cruise lines operating in the luxury and ultra-luxury sectors.
Panache Cruises has become a member of the Association of Women Travel Executives (AWTE) and is actively involved with the Back in Time For Bed working forum, launched earlier this year by head of supplier relations, Anna Perrott, who joined in January from Windstar Cruises.
Founder and managing director James Cole said: “As I predicted at the time I launched Panache Cruises in the midst of the pandemic, the market for luxury and ultra-luxury cruise has returned with a vengeance.
“So much so that we are continually looking to grow our team and capitalise on the buoyant market conditions we are experiencing and the growth that is predicted longer-term.
“Our success to date is based on the quality of the team we have, and we are always looking to improve on our offering to ensure we offer the best in the sector, and attract the best people.”