Travel agents can earn an extra 100 Shine Rewards Club points with every select price booking they make with P&O Cruises.
The line confirmed that it had taken the decision to boost agent benefits “to keep momentum going” after reporting its strongest wave booking day last month.
The extra points will be available for each booking made until March 6, 2023.
Points can be redeemed for prizes ranging from iPads, designer goods and cruises with the line.
P&O Cruises director of sales Ruth Venn said: “In January we reported our strongest wave booking day in P&O Cruises’ history and travel agents were a key part of that success.
“We’re determined to keep the momentum going with 100 extra Shine points, as well as many other prizes to reward agents for their P&O Cruises bookings.”
Until March 6, agents can also enter a competition via Shine Rewards Club to win a cruise holiday on one of the line’s vessels.
Prizes include a 14-night Mediterranean voyage on Arvia; a 14-night Caribbean fly-cruise from Barbados; and a seven-night Canary Islands fly-cruise on Azura.
In early January, the line announced plans to give away a million additional Shine Rewards Club points in an effort to make this year’s peak sales period the “biggest wave yet”.