P&O Cruises has revealed plans to give away one million additional Shine Rewards Club points to agents in a bid to make this year’s peak sales period the “biggest wave yet”.
The trade will receive an extra 50 Shine points for every ‘select price’ booking made this month, in addition to regular points earned through the line’s rewards platform.
Select price fares give customers “the most choice and flexibility”, the line said.
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Agents will also be entered into a weekly competition to win a P&O Cruises holiday every time they make a select price booking via Shine Rewards Club up until March 6.
The available prizes are a 14-night Mediterranean cruise on new ship Arvia (pictured) and a 14-night Caribbean sailing on the same vessel.
P&O Cruises director of sales, Ruth Venn, said: “We’re determined to make this the biggest wave yet and can’t wait to reward our travel agents with up to one million Shine points during the period, as well as a host of other rewards and incentives for their P&O Cruises bookings.
“We’d encourage agents to follow the P&O Cruises Travel Agent Sales social pages to make sure they don’t miss out.”
P&O Cruises continues to offer agents the chance to win a pair of tickets to a one-day event on Arvia on April 30, 2023.
The P&O Cruises training team is hosting monthly Facebook Live sessions to help agents keep up to date with the latest information.