Hayley Moore has been appointed as UK and Europe sales director for Princess Cruises.
Moore, who will join the line early next year, replaces Nick Hughes after it was announced he is switching to Scenic Group in January.
Moore’s background covers global brand communications across multiple markets, with account management roles held across the UK and Europe and within the travel retail sector.
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From January to October this year, Moore provided maternity cover for Princess Cruises’ UK and Europe marketing and communications team.
Prior to that, she held the role of P&O Cruises’ senior brand manager and played a key role in leading the brand partner strategy, introducing new brand partners to the line including the signing of Time Out.
“I am delighted to be continuing my journey with Princess Cruises and cannot wait to start working with the fantastic sales team to support our agent partners in bringing this amazing and innovative brand to life for many more guests,” said Moore, who will report into Princess Cruises UK and Europe vice-president Eithne Williamson.
“I am looking forward to meeting our key partners and exploring ways we can develop our business together.”
Williamson added: “Hayley has been a key part of the Princess team since January, and we couldn’t be more delighted that she will now lead our brilliant sales team.
“During her tenure as marketing and communications director, Hayley also supported sales through integrated marketing and PR activity and gained a deep understanding of what is required to grow the Princess Cruises brand across the UK and Europe trade markets.
“We look forward to Hayley bringing her wealth of marketing and strategic knowledge to the sales director role. Her passion for the brand will drive our trade engagement forward, building on our successes and continuing to develop our strong relationships with our valued partners.”