The Saint Lucia Tourism Authority (SLTA) has announced the dates for its latest series of virtual training roadshows for agents.
The tourist board has also launched a romance-themed marketing drive, as it prepares for travel restrictions to be eased.
The roadshows will showcase Saint Lucia’s niche markets – sailing, the arts, food and diving – and follow successful inaugural events earlier this year, which attracted 2,500 attendees from the destination’s key markets, the US, UK and Canada.
Each hour-long episode on YouTube features an insider’s guide to aspects of the island that have made it a popular destination.
They start at 4.30pm BST and will be hosted live by the sales team in Saint Lucia, with local market representatives on hand to answer questions and provide specific information.
The first episode is on July 7 and will focus on sailing. The others are on July 13 (culture and arts); July 20 (culinary delights and independent dining) and July 27 (diving).
The new romance campaign will see three couples – one each from the US, Canada, and the UK – win a seven-night all-inclusive holiday.
The initiative also features romantic packages with discounts of up to 60%.