Titan Travel is set to put out a new TV advert next month after unveiling a new logo and brand proposition demonstrating the operator’s “continued pursuit for innovation, excitement and quality”.
The escorted touring specialist’s managing director Andy Squirrell said the new ‘adventure made effortless’ tagline embodied the company’s approach to touring.
The new branding launched last week and will be rolled out across all communications “over the next couple of months”, said Titan.
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The TV advert will air across 20 channels including Channel 4, More4, Sky News and Channel 5 and will feature a trade call to action allowing agents to also run it across their channels.
Squirrell said: “Our new brand proposition symbolises our continued pursuit for innovation, excitement and quality.
“As well as a new and distinctive creative look and feel, our new brand promise reflects our spirit and love of travel as well as the reassurance of a hassle-free holiday where everything is planned, and everything is taken care of.”
He added: “Together, the logo, brand promise and new colour palette bring the Titan personality to life creating a distinctive and fresh feel for the brand to move forward.”
Titan will mark its 45th anniversary in 2023.