The Travel Network Group has revealed its latest marketing campaign, ‘Your Travel Calendar’, to help the consortium’s members to capitalise on the turn-of-year peak selling period.
The imagery showcases prime destinations, key holiday periods, seasonal wonders and global events for agents to use in their own campaigns.
The marketing assets are available in printed format with personalised window posters, as well as online collateral, including a personalised campaign video, social tiles and headers, reels content and GIFs.
Ross East, group marketing director at The Travel Network Group, said: “We understand the vital role our members play in creating memorable journeys for their customers, especially during what we know as the peaks season.
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“Each quarter, we get together as a team to design and create a new marketing campaign that our members can utilise to inspire their customers to book their next adventure.
“What’s new about ‘Your Travel Calendar’ is that the featured imagery is complemented by information aimed at enhancing our members’ customers’ travel experience, such as best times to visit certain destinations or average temperatures and time difference.
“We know that consumers are protecting their holiday spend and there is strong research to suggest that the majority of customers will spend more on their travel plans in 2024 than they did in the previous year.
“With this in mind, our campaign aims to provide customers with inspiration to tick off those bucket list adventures.”
Ross will also soon unveil more details about other marketing initiatives, which were announced at the consortium’s recent conference in Munich.
These include magazine distribution in supermarkets, print on-demand service and a managed email marketing proposition.