Self-styled US ‘travel goddess’ Nik Morales is rejoining travel and event management company TAG in her home country.
She and her team, who specialise in travel services for the entertainment industry, have joined TAGiClub, a community for independent travel agents introduced earlier this year.
Morales runs The Travel Agency, which has bases in Los Angeles and New York, with clients ranging from celebrities to musicians.
She began her career organising tours with TAG – previously known as Travel Appointment Group – more than a decade ago, working with the likes of Rihanna, Foo Fighters and Sia, before establishing her own specialist touring and entertainment agency in 2012.
Her portfolio will compliment TAG’s list of clients across music, film and TV.
Morales said: “To come back to TAG and see all that has happened in the past ten years is phenomenal.
“We’ve both been on a journey and have grown so much in that time. We share the same core vision and now felt like the right time to be part of that again. Some chapters are worth re-writing.
“For me, knowing that my clients are going to be assisted by the wider TAG team is invaluable.
“They understand the energy behind what we do and it gives me piece of mind that my clients are supported 24/7, anywhere in the world.”
Chief operating officer Gabrielle Carr said: “To see the return of such a successful and well known travel professional is further confirmation that TAG, and the travel industry as a whole, is back and ready to go.
“We’ve always said that our success is about our people – technology is an enabler, but it’s our ‘TAGstars’ that make us shine.
“Nik started her touring experience with TAG, has gone out on her own, seen amazing success and then has chosen to re-join the team. We feel incredibly honoured to have her back in the fold.”