A new brand image as been unveiled by Riu Hotels & Resorts as it reported a 7% upswing in 2017 revenue to €2.156 billion.
The Spanish hotel group plans to open four new hotels and undertaken major renovation of five others at a cost of more than €650 million this year.
The chain expects the “modern, fresher and warmer” branding to be introduced over the next two years.
“The change in image was a natural step in this modernisation process,” the company said. “And it is taking place in a year of record investment in hotel construction, renovation and acquisition that in 2017 reached €600 million.”
The company ended 2017 with 92 hotels across 19 countries representing 43,000 rooms wit 29,000 staff.
New properties were opened in Costa Mujeres in Mexico and in Punta Cana in the Dominica Republic.
Openings planned for this year include a 530-room hotel in Golden Sands, Bulgaria in June and Boavista Island in Cape Verde in November.
Riu will continue studying opportunities in the leading cities of North America, Latin America, Europe and Asia to expand its Riu Plaza brand of urban hotels.
Two new projects in progress in Madrid and close to Times Square in New York. The company also plans to expand in holiday destinations in Asia.
Construction has started on two hotels in the Maldives due to open in 2019 together with the first Riu hotel in Dubai, an 800-room property which is also set to open next year.