The first Tui Blue lifestyle hotel in a long-haul destination is to be opened in Zanzibar.
Tui Group has acquired a resort on the island off the Tanzania coast in east Africa to complement its portfolio in the Indian Ocean.
The property will be operated by the company from now and re-positioned as the Tui Blue Zanzibar for winter 2019-20.
“With the takeover of the resort designed in the African-Arab architectural style, the new lifestyle hotel brand will make its debut establishing its concept focused on authentic experiences within the holiday region in a long-haul destination,” the company said.
Alongside TUI Blue Zanzibar. The group will open another hotel in the island this winter, the Riu Palace Zanzibar.
Tui Blue managing director Artur Gerber said: “In delivering our growth roadmap, we are increasingly looking for holiday destinations facilitating profitable year-round operation due to their consistently warm climate.
“The ‘Dream of Zanzibar‘ hotel already features a very good occupancy rate and high customer satisfaction levels.
“The destination also features a wide range of cultural influences and excursion options. These are optimum conditions enabling us to create a unique holiday experience for our guests with our new hotel brand.”
The destination in the Indian Ocean is increasingly becoming a “trending destination,” not only for beach holidays after a safari trip, according to Tui.