Elena Avila of Amadeus explains the importance of diversity, equity and inclusion in business
Ending up in a science, technology, engineering and mathematics (STEM) career was never part of my plan – it was more a coincidence that came about when I transitioned from a career in finance.
Looking back, it feels like one of the best decisions I could have made. For the past 15 years, I’ve been fortunate to work at a tech company that not only prioritises innovation but also actively supports women.
I’m currently celebrating one year as executive vice-president of travel distribution at Amadeus, one of the company’s largest business units. While I’m happy to be where I am, I’m keenly aware that as a woman in technology I’m the exception rather than the rule.
One of the privileges of this role is having a seat at the table when it comes to diversity and inclusion in the technology sector and the travel industry. It’s my hope that we put gender equality high on the agenda to level the playing field for our existing workforce and for talented young people looking to enter the industry.
Independent research for Amadeus involving a survey of 2,200 technology professionals around the world estimated that women held about 39% of roles in respondents’ companies. Achieving diversity is increasingly recognised as a ‘must have’ in the sector. Four out of five (79%) agreed it is important a company can evidence it promotes diversity, equity and inclusion (DEI) when interviewing for a role.
However, there is still work to do. Women make up only 28% of computing and mathematical roles, according to data from recruitment platform Zippia, with women identifying as Asian making up just 7% of the IT workforce, Black women 3% and Hispanic women 2%.
We should look at the situation with a broader perspective and see that certain groups of women are more underrepresented in the IT workforce. I would like the focus to be on lifting all female demographics in STEM sectors in future.
In my early career I was self-reliant and confident I could tackle most challenges. As I took on bigger responsibilities, I began to understand my role as a leader is to enable, not do. Now I take pleasure and pride in seeing the capabilities of the teams of professionals I work with every day.
There wasn’t a pivotal moment but rather a gradual evolution in understanding of what leadership is about.
My journey has taught me to be open to change and to step outside my comfort zone. Every new role or project is an opportunity to expand skills and understanding. I’ve overcome my fears and shyness by embracing opportunities, even when they seemed intimidating.
I’ve learned that networking is far more than exchanging business cards or making small talk. It’s about creating meaningful connections that can transform your professional journey. I’ve also found that, with the right approach. even informal interactions can lead to significant career moves.
When I moved to the Americas, it was these informal networks that opened doors for me.
I’m deeply grateful for the mentors who have guided me at critical points in my career.
Ana De Pro Gonzalo, a former chief financial officer at Amadeus, was instrumental in helping me navigate early challenges. Christophe Bousquet, former Amadeus chief technology officer, supported my transition into engineering-related roles.
I have strategic conversations with our president of travel, Decius Valmorbida. What I’ve learned is that mentorship is a two-way street. It’s not just about receiving guidance. I’ve learned to be adaptable, to listen carefully and to celebrate the achievements of my colleagues.
Everyone can learn from everybody in an organisation regardless of where they sit.
As a global leader in travel technology with thousands of colleagues, we aim to create a vibrant and inclusive workplace at Amadeus where diversity is recognised as a strength and source of innovation.
By joining the Iata ‘25 by 2025’ initiative which seeks to enhance DEI in aviation, Amadeus has committed to increase the number of women in senior management positions to 25% by this year, and to reach 25% of women in roles where they are traditionally underrepresented, such as engineering.
This is a public commitment and a step towards our long-term goal of improving diversity at Amadeus across all levels and professions.
Diversity is vital to the future progress of the technology industry, and we need to do more to support women as they work towards leadership positions.
Improving inclusion helps women feel recognized and valued but also ensures they feel comfortable sharing ideas and insights. As someone in a leadership role, I want to help facilitate the changes necessary to allow women to reach their full potential.
We need to build ladders rather than pull them up behind us.
Elena Avila is executive vice president for travel distribution at Amadeus