British Airways has been confirmed as official airline partner to England Rugby.
The deal, for an undisclosed sum, will see the airline fly England rugby squads to tournaments around the world including to Rugby World Cup 2019 in Japan and Women’s Rugby World Cup in 2021.
The carrier also becomes principal partner to Twickenham Stadium in a multi-year partnership.
BA will have exclusive stadium branding, including the building’s roof, a landmark on the Heathrow flight path.
A new top floor facility of the redeveloped east stand at Twickenham will be named as the British Airways Rose Garden, featuring live music and open cooking stations.
BA and England Rugby will also work together on developing and launching a new stadium app and e-ticketing.
The airline’s chairman and CEO Alex Cruz said: “We’re getting behind England Rugby and looking forward to supporting the men’s and women’s squads, by delivering them ready to win on their travels all over the world.
“Twickenham Stadium also sits on the flight path in to Heathrow, so our partnership with the home of England Rugby will be visible to British Airways customers from the skies.”
RFU chief executive Steve Brown added: “Twickenham Stadium is the home of English rugby and we’re so pleased to have British Airways – an iconic British brand with a strong heritage and aligned with our core values – as our first ever principal partner of the stadium.”
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