London DJ and producer duo Eli and Fur star in the turn-of-year UK advertising campaign from metasearch giant Kayak.
Making its debut on Boxing Day, the TV advert shows the pair travelling in Japan, in search of inspiration from the sounds of a geisha playing a shamisen, jamming with taiko drummers, and the slurp of ramen.
Based on the sounds they encounter, the pair create music which becomes the soundtrack to the advert.
Locations featured in the advert include the Fushimi Inari-taisha shrine in Kyoto, the Shibuya District of Tokyo, and onsens in Niigata.
The campaign starts in the UK on December 26, and will then feature in other key markets across Europe including Poland, Spain and France.
It is the fourth in Kayak’s “Travel Pros” campaign which has also included professional snowboarder Jeremy Jones, National Geographic wildlife photographer Mattias Klum, and chef Lauren Johns.
Stefan Petzinger, Kayak’s EMEA senior marketing vice-president, said: “Kayak helps its users make confident travel decisions so they can feel great when exploring all corners of the globe.
“For creatives like Eli and Fur, travelling to new destinations is crucial for inspiring their creative process.
“We have been massive fans of Eli and Fur for quite some time now, so it is amazing to be collaborating with them on the campaign and the new track they created along the way.”
He added: “We are used to seeing travellers share images of their journey on social media, so it is easy to forget how incredibly stimulating it is for our other senses. The sounds of a travel destination fuel the excitement of being in a new and unfamiliar placeand the advert captures this sense of energy and adventure.”