Former Eurotunnel brand and business development manager Sonia Limbrick has joined Azamara Club Cruises.
She takes the full-time role of UK and Ireland business development manager for the two ship upmarket line.
Sophie Higgins, who joined Azamara on a short-term six month contract to set up a dedicated sales function, will remain with the company during a handover period.
Limbrick will be responsible for managing new lines of business and customer acquisition through a variety of channels including partnerships and affiliate corporate alliances, the company said.