Haven has focused on the freedom of children enjoying its holidays for its turn-of-year TV advert.
Viewers first see the legs of horses running through the waves on a beach, before the camera pans out to reveal a boy in charge of the reins of a chariot as it makes its way across the sand.
In nod to the famous chariot race scene in blockbuster film Ben Hurr, the youngster – with a blue cape and white face paint – draws attention from those he passes on the beach.
His teddy bear comes into shot on the back of the chariot as it speeds past a young girl with a bucket and spade as the ad’s soundtrack, Swords of 1000 Men by Tenpole Tudor, picks up.
The boy’s mother, pictured with the family’s dad and baby, then shouts “Jack, not too far love” as he races off into the distance followed by a dog as the ad draws to a close with the voiceover spelling out the tagline: ‘Haven, a breath of Fresh Air’.
The ad also uses the Team GB logo at the start and finish, to highlight Haven’s partnerships with the Olympic team – through which athletes visit the parks.
It follows on from Haven’s last turn-of-year TV ad, which featured two girls in sunglasses riding a tricycle through a Haven park to the tune of Feel It Still by Portugal The Man before similarly running off to enjoy the beach.
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