British holidaymakers are set to contribute to positive forecasts by the Spanish Palladium Hotel Group this Easter.
The company, which ended 2024 with a turnover of more than €1.2 billion, estimates that it will exceed 90% occupancy in its holiday hotels located in Spain and Sicily over the Easter period.
It also expects to double the key metric of revenue per available room (revpar) from last year, mainly driven by higher occupancy..
The UK forms the primary market for the group’s European hotels, accounting for 27% of market share in May to October last year.
British tourists represented 28% of the total market in the Balearic islands last season, while the market share reached 62% in Tenerife.
This year’s projection is due to more favourable weather expected early in the season and greater frequency of flights to key destinations, due to the fact that this year Easter will be celebrated in mid-April, three weeks later than in 2024.
The hotel management company is preparing to open its seasonal hotels throughout next month, starting on April 3 with the Grand Palladium Sicilia Resort & Spa in Campofelice di Roccella in northern Sicily.
The group’s latest hotel in Ibiza, the Grand Palladium Select Palace, is due to open the following day.