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Comment: Finding positives amid the coronavirus crisis

Travel Weekly remains committed to doing all we can to help you emerge from this situation, says editor-in-chief Lucy Huxley

With the trade and the wider industry continuing to face massive uncertainty and a lack of clarity from government, it would be understandable if some found it hard to look beyond the next day, let alone to the weeks, months and years ahead.

But amid the ongoing professional and personal challenges you are facing, some solace could be found this week in the positives celebrated in our Good Deed Feed, along with the messages of hope which have started to emerge from destinations, brands and associations looking to a brighter future.

In keeping with the Queen’s ‘we’ll meet again’ message at the weekend, brands including Emirates and Kuoni have started subtle yet powerful marketing messaging which echo the UNWTO’s campaign under the banner ‘Stay at Home Today, Travel Tomorrow’.

Travel Weekly remains committed to doing all we can to help you emerge from this situation, from our daily activity online to continuing to create inspiring product features in your weekly editions. The latter, in particular, support those destinations and suppliers that know how much their own recoveries will depend on their agent partners being ready to sell them in the future.

To ensure we deliver the best coverage and analysis following the Easter weekend, we’ll be publishing next week’s edition in digital format on Thursday rather than Wednesday. Let’s hope more positive stories continue to emerge even as we prepare as a country for more challenges to come.

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Lucy Huxley, editor-in-chief, Travel Weekly Group

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