Hays Travel unveiled the first of three new television advertisements on Boxing Day.
The advert was created by newly appointed creative agency Toast TV to show the breadth of product and service Hays Travel offers to its customers.
As announced at the group’s overseas conference in Turkey, Hays Travel is investing more than ever in its turn-of-year marketing campaign and will adopt an “always on” approach to TV advertising for 2025.
Dame Irene Hays said: “Our 2025 peaks campaign will be Hays Travel’s biggest investment in advertising to date. Our focus is on the service, value, and choice we give our customers – who in turn feel reassured by our agents’ expertise and trust us to realise their holiday dreams.
“We are fiercely proud of our independence and our three adverts demonstrate the breadth of holiday product we can offer our customers, whether they are planning a long-haul experience, luxury cruise, or family beach holiday.”
Hays Travel appointed Toast TV to create the adverts for what is going to be its “biggest-ever turn of year campaign”.
Hays Travel’s internal creative and marketing teams were “highly involved” in the advert’s production and wider campaign creative, ensuring “consistency across all channels”.
David McNiven, Hays Travel head of marketing, said: “We wanted to showcase our full range pf products; having three variations does that – and gives us the flexibility to run campaigns based on seasonal trends.
“This new creative is part of our long-term strategy to get people talking and build brand equity with a consistent campaign that is impactful, bold, creative, and innovative.”
John Gradwell, editor and Toast founder, said: “It has been great to work directly with the Hays Travel team to produce these new adverts.
“The creative takes the experience of booking a holiday in branch and marries it with the excitement of reaching your holiday destination. We wanted to bring to life Hays Travel’s friendly, fun personalised service with a concept that reinforces the trusted expertise and human warmth that their reputation is built on. We cannot wait to see the adverts on TV.”
Hays Travel is bolstering the new TV advert with additional spend across all channels, including radio, print, and out-of-home advertising.
The new advert can be watched on Hays Travel’s YouTube channel.