“Amazing” travel agents are “indispensable” for the Pacific Asia holiday market, which is tipped for a “great year” in 2025, according to a new report.
The Pacific Asia Travel Association (Pata) UK & Ireland said in its trends report for next year that “agents remain vital” as they help holidaymakers with “navigating complex itineraries, sustainability concerns and niche travel experiences”.
“Their expertise ensures seamless, tailored journeys, making them indispensable in 2025,” said Pata, which also highlighted its “commitment” to agents with a packed calendar of events in 2025 to support their efforts.
The Pata trends report was compiled with information from the organisation’s network of tourist boards, tour operators, airlines and hoteliers.
It showcases what will be popular to help guide travel agents about what to sell. The report also features training tips about more than 20 new tours and experiences, eight new hotels and nine new air routes.
Other trends in the report include increasing demand for “secondary” destinations as travellers seek crowd-free experiences and tourism boards tackle overtourism.
Travellers are opting for more “hyper-local experiences”, moving away from mass-market tours for more authentic experiences that focus on community.
Meanwhile, more airline routes and restored capacity are reducing flight costs, making travel to the region more accessible, added Pata.
Also growing in popularity are wildlife tours, sustainability options, sports tourism and ‘set-jetting’ – travel inspired by film and TV.
Chris Crampton, chairman of Pata UK & Ireland chapter, said: “Pacific Asia is poised for a great year ahead, as 2025 travel trends bring an exciting mix of opportunities for agents.
“From new immersive wildlife experiences and cultural explorations to eco-friendly accommodation, travellers are embracing sustainability like never before.
“The appeal of screen-worthy film locations, in particular, is sparking wanderlust, while secondary holiday destinations are rising as are hidden gems for the adventurous.
“As we step into this promising year, the region’s rich diversity promises unforgettable journeys that cater to every traveller, creating new opportunities for discovery and connection. Exciting times are ahead.”
Pictured: Phuket beach in Thailand. By saiko3p/Shutterstock