Celebrity Cruises announces return of wave campaign

Celebrity Cruises has announced the return of its wave campaign.

The campaign, called Have it All, will offer discounts of up to 75% off the second guest on select itineraries sailing until April 30, 2026.

European flights will be available from £49 from Gatwick and Manchester on selected sailings in 2024.

More: 2024 set to be ‘record year’ for Celebrity Cruises, says UK boss

Alongside Have it All, Celebrity Cruises is running an trade-focused campaign called Celebrity Moment and is giving agents the opportunity to earn money which will be added to their Celebrity Rewards card and can be spent on whatever they choose.

Agents will earn £20 for bookings in The Retreat, £10 for Aquaclass, Concierge and Balcony staterooms and £5 for Interior and Oceanview staterooms if booked and registered on Celebrity Rewards by February 29, 2024.

The 100 agents who make the most bookings in that period will receive an additional £500.

All agents will also receive a £50 bonus for every five new bookings they make, while new-to-cruise agents will earn an extra £25 for the first three bookings they secure.

Alongside the booking incentives, the line will run weekly interactive competitions on its trade Facebook page where agents can win goodies.

To support sales, Celebrity Cruises has launched a selling guide for 2024 which features a wave toolkit, containing social media assets, videos and itinerary flyers.

The guide is available to download on Celebrity Central and printed copies will be available from January.

Senior sales director UK & Ireland Claire Stirrup said: “Listening to agent feedback is paramount and we are committed to prioritising agent needs during this busy booking period.

“This year’s Celebrity Moments campaign is tailored to our valued agents and what means the most to them. We have made our rewards more accessible, allowing more agents the chance to earn unmissable rewards.

“Continuing to support all agents regardless of their cruise experience is vital to the growth of the industry which is why we prioritise our training tools and support to give everyone the chance to improve their knowledge, maximise their earning potential and stay motivated to sell Celebrity Cruises.”

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