Pura Aventura re-certifies as a B Corp with improved rating

Operator Pura Aventura has been re-certified as a B Corp with an improved score.

The Brighton-based Latin America, Spain and Portugal responsible travel company became one of the first in the UK to certify as a B Corp – a legally binding commitment to balance profit with people and the planet. 

With recertification taking place every three years, the company lifted its original certification score of 81.2 to 96.3 – an improvement of almost 20%.

Pura Aventura has been donating 1% of its revenues and offsetting 160% of holiday carbon emissions since 2019

The firm was also co-founder of Travel by B Corp – alongside Intrepid – a collective of companies that share in the belief that travel is a force for good. What started with a few companies has now grown to 26.

Co-founder and chief executive Thomas Power said: “We are over the moon with the news that we have improved our B Corp score. 

“Given that you have to earn every 0.1 of a point, it’s actually quite monumental to have increased our score by over 15 points. We aim to maintain this momentum – I’d love to get us past 100 points in the next recertification in three years’ time.”

He added: “As an early adopter of the B Corp designation, when we started out on this journey, in the midst of the uncertain times brought by Covid, it was a huge, but important, decision to allocate the resources required to certify and certify well.

“But creating an environmental legacy is at the heart of all we do. This is not about building our business around B Corp; it is about building our business around values which we share with the B Corp movement. I can’t think of a single thing that we would stop doing if B Corp vanished.”


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