| Journal: TWUK | Section: |
| Title: | Issue Date: 18/09/00 |
| Author: | Page Number: 25 |
| Copyright: Other |
Ahead of the game: launching the new brochure are, from left, agency sales executive Ben Gornall, French Life sales manager Julia Slater and head of product Peter Hunt
French Life offers discounts in early-bookers programme
FRENCH Life is offering a range of discounts as it seeks to attract early bookers to the market.
The operator’s early-bookers brochure, which has just been launched, includes savings of 27% on hotels, 25% on camping, 15% on apartments and 10% on cottages.
Additionally, customers booking any holiday of seven or more nights before October 31 are eligible for one free place on a choice of two-night short breaks.
Business development manager David Stamp said it was crucial to achieve a high level of sales before the peak season.
“Most operators find that the peak season looks after itself but where many come unstuck is during the months of April, May and June when bookings are much harder to come by,” he said.
He claimed French Life had a cushion of early sales this year and wanted to repeat that for next year.
The new programme has a 15% increase in villas with growth in Gascony, Atlantic Coast, South of France and the Dordogne.
More than 500 cottages are available.