Holland America Line (HAL) has struck a partnership with Online Travel Training (OTT) which involves an agent incentive offering £25 Amazon vouchers.
The HAL course features modules on an introduction to the brand, onboard activities and worldwide destinations, with a special focus on Alaska cruises and upselling opportunities.
Ten agents who complete the course by February 28 will be randomly selected to receive one of the Amazon vouchers.
HAL sales and marketing director Karen Farndell said: “We’re thrilled to partner with OTT and provide our trade partners with this new resource. It will enhance all aspects of their knowledge and give them access to exciting incentives and rewards.”
She added: “The training will be particularly beneficial during the wave season, supporting agents in maximising their sales and success.”
OTT managing director Jessica Shelton-Agar said: “Partnering with Holland America Line is an exciting step for OTT, especially as we help agents make the most of the busy wave season.
“With this course, agents can dive into the details of Holland America’s unique offerings – like their focus on Alaska – and learn how to turn that knowledge into bookings and happy clients. Plus, the added incentives make it even more rewarding.”
In addition to the HAL incentive, agents who complete two OTT cruise courses as well as Clia’s ‘Introduction to Selling Cruise’ course will have the chance to win one of three £50 Red Letter Day vouchers.