| Journal: TWUK | Section: |
| Title: | Issue Date: 06/11/00 |
| Author: | Page Number: 70 |
| Copyright: Other |
New york by Alan Moore
Winter promotions set to ‘Paint the Town Red’
Visitors to benefit from discount deals
NEW York is rolling out the red carpet treatment at World Travel Market to launch a series of winter promotions featuring discounts and special events.
January 1 sees the start of the city’s winter celebration season, called Paint the Town Red, offering savings and special offers at hundreds of New York hotels, restaurants, stores, attractions, night clubs and Broadway shows. It runs until February 28.
There will be a team of representatives from the city’s convention and visitors bureau, renamed NYC and Company, which will be led by president and chief executive officer Cristyne Lategano-Nicholas.
They will be discussing new tours and hotels in the city, as well as within New York State, and providing copies of the Paint the Town Red guide.
Special events
Special events during the promotion include Insider’s Hour tours at more than 50 of New York’s top cultural institutions and a Winter Restaurant Week running from January 29-February 2. This sees more than 100 of the city’s top restaurants offering three-course lunch menus for $20.01. Throughout the winter promotion, many of New York’s landmarks will be decorated in red and illuminated with special effects.
Promoting quieter months
Although pre-Christmas shopping breaks in New York are top sellers in the UK, only 13% of Britons travel to the city in the winter, and the visitors bureau is keen to promote the quieter months of January-March.
Airline competition will also be stepped up when Continental Airlines begins a daily service from Stansted to Newark in May, subject to government approval.
NEW York is rolling out the red carpet treatment at World Travel Market to launch a series of winter promotions featuring discounts and special events.
January 1 sees the start of the city’s winter celebration season, called Paint the Town Red, offering savings and special offers at hundreds of New York hotels, restaurants, stores, attractions, night clubs and Broadway shows. It runs until February 28.
There will be a team of representatives from the city’s convention and visitors bureau, renamed NYC and Company, which will be led by president and chief executive officer Cristyne Lategano-Nicholas.
They will be discussing new tours and hotels in the city, as well as within New York State, and providing copies of the Paint the Town Red guide.
Special events
Special events during the promotion include Insider’s Hour tours at more than 50 of New York’s top cultural institutions and a Winter Restaurant Week running from January 29-February 2. This sees more than 100 of the city’s top restaurants offering three-course lunch menus for $20.01. Throughout the winter promotion, many of New York’s landmarks will be decorated in red and illuminated with special effects.
Promoting quieter months
Although pre-Christmas shopping breaks in New York are top sellers in the UK, only 13% of Britons travel to the city in the winter, and the visitors bureau is keen to promote the quieter months of January-March.
Airline competition will also be stepped up when Continental Airlines begins a daily service from Stansted to Newark in May, subject to government approval.
The Big Apple: hopes to increase visitor numbers for the winter months of January-March
Who’s Who
* washington DC will be led by Convention and Visitors Association director of tourism Julie Heizer. Supporting her are Melanie Suggs, marketing manager for the DC Committee to Promote Washington and representatives from Omni Hotels, Washington Plaza Hotel, DC Helicopter Tours and MetropolitanWashington Airports Authority.
* MARYland has Pete Chambliss, director of tourism marketing, and Graham Thornton, director UK and Scandinavia, both of the Maryland Office of Tourism. Others attending represent Baltimore/Washington International Airport,Harbour Court Hotel and receptive operator CST International.
* virginia: the region’s tourism marketing manager Diane Bechamps is joined by Hester Waterfield, tourism marketing manager for Virginia Beach Convention and Visitor Development, and Barbara Bach, international marketing manager,Washington Area/Arlington Convention and Visitor Service. Other representatives are from the Boar’s Head Inn and Potomac Mills Mall.