| Journal: TWUK | Section: |
| Title: | Issue Date: 06/11/00 |
| Author: | Page Number: 102 |
| Copyright: Other |
Western australia
Elle’s angels: promoting the latest advertising campaign are Vince Laurella, regional manager UK/Europe, WATC, left, and Malcolm Trevor, marketing development manager UK and Ireland, Qantas
State plans to playon diverse attractions
The Western Australia Tourism Commission is pushing a new promotional theme for the state – ‘Feel it, See it, Do it’ – which aims to highlight the diversity of the state as a holiday destination.
An £830,000 TV campaign kicked off the promotion, supported by a complementary print campaign in the national press. The TV slots featured model Elle MacPherson for the fourth year running as the face of Western Australia.
Last year alone, the WATC received 9,000 enquiries as a result of the ads, of which 6,000 were converted to bookings. This year’s goal is to increase consumer enquiries to 12,000. Vince Laurella, regional manager UK/Europe for WATC said: “Our campaign has enhanced Western Australia’s profile as a holiday destination with visitor numbers increasing by 11% on last year. We estimate figures for this year will increase by to about 14%.”
Cockatoo Island: new range of budget accommodation