| Journal: TWUK | Section: |
| Title: | Issue Date: 13/11/00 |
| Author: | Page Number: 26 |
| Copyright: Other |
Dedicated brochure
Neilson set to cash in on popularity of diving
Report by STEVEJONES
strong diving presence in our existing programmes but felt it was time to launch a dedicated brochure to build on that.”
He claimed the diving market has increased by 10,000 in the past three years to 50,000, 80% of which go to the Red Sea. “The sport is going from strength to strength as it is now seen as a trendy activity for those holidaymakers looking for something more than just a beach break,” he said.
The brochure, which is on sale now and includes holidays from now until next October, includes the traditional diving resorts of Sharm El Sheikh where it is running a Professional Association of Diving Instructors dive centre.
Neilson dive clubs – exclusively for Neilson customers – will operate at the Riviera Beach in Grenada as well as the Liveaboard Dive Gulet and Bitex Dive Club in Turkey. Also included are three and four-day PADIopen-water courses and wreck dives for experts.
Prices lead in at £299 staying at the Tropicana Tivoli Hotel on a bed-and-breakfast basis.
THOMAS Cook activity brand Neilson is looking to cash in on the growing popularity of diving with the launch of a dedicated year-round brochure.
It features diving breaks to Egypt, Caribbean, Turkey and Greece and has a capacity of 5,500 in its first year.
Managing director Pete Tyler said: “We have built a
strong diving presence in our existing programmes but felt it was time to launch a dedicated brochure to build on that.”
He claimed the diving market has increased by 10,000 in the past three years to 50,000, 80% of which go to the Red Sea. “The sport is going from strength to strength as it is now seen as a trendy activity for those holidaymakers looking for something more than just a beach break,” he said.
The brochure, which is on sale now and includes holidays from now until next October, includes the traditional diving resorts of Sharm El Sheikh where it is running a Professional Association of Diving Instructors dive centre.
Neilson dive clubs – exclusively for Neilson customers – will operate at the Riviera Beach in Grenada as well as the Liveaboard Dive Gulet and Bitex Dive Club in Turkey. Also included are three and four-day PADIopen-water courses and wreck dives for experts.
Prices lead in at £299 staying at the Tropicana Tivoli Hotel on a bed-and-breakfast basis.