Report by Louise Longman
BMI BRITISH midland has launched a three-class product for
its long-haul services, due to start in April.
The three classes, which are called the business, the new
economy and the economy, will be fitted out in the new bmi british midland
livery, the airline’s new £11 million corporate identity.
Additional product enhancements will include two in-flight
chefs on-board every aircraft, 27 Nintendo computer games and 20 video and 16
audio channels. Seat pitch will range from 32ins in economy, to 38ins in the
new economy and 60ins in the business. The airline’s long-haul programme will
serve Washington DC in April and Chicago in May.
Chief operating officer James Hogan said: “We have never
been afraid of change or a challenge and we are now ready to go global. Our
vision is to be the customer’s airline of choice, a vision that will be
achieved through the dedication and quality of all our staff.”