| Journal: TWUK | Section: |
| Title: | Issue Date: 30/04/01 |
| Author: | Page Number: 4 |
| Copyright: Other |
Operator to continue with discounts policy
DISCOUNTS will play a key role in JMC’s summer 2002 launch campaign after the operator insisted the offers stimulate business.
Speaking at the 2002 launch, sales and UK operations director Denis Wormwell said: “Discounts give you flexibility and it is proven that it works. If you have a no discount policy, you run the risk of being undercut by rivals who do.”
Savings of up to 20% will be available with JMC marketing the offer as money off rather than a headline discount figure.
New to the summer sun programme is the Canary Island of La Palma, and Sharm el Sheikh in the Red Sea, while Liverpool and Southampton become new departure gateways.
Meanwhile, Familyworld product has been incorporated into the main brochure. A new all-inclusive grading system has been introduced with the gold, silver and bronze system replaced with a number of key elements – drinks, meals and snacks, sports and leisure, entertainment, children’s facilities and health and relaxation.
Wormwell: discount policies are proven to work