Mark Warner aims to boost sales with new retailer tie-up

Mark Warner aims to boost sales with new retailer tie-up

MARK Warner hopes to drive up trade sales as part of a bid to double turnover in the next four years.

The operator has already doubled in size over the last four years. Turnover has risen from £19 million to £40 million, and staff numbers are up from 50 to 80.

But it admitted Neilson’s new all-inclusive Beachplus Clubs represented fresh competition for its existing Beach Clubs.

Marketing manager Nigel Ragg said: “There is room in the market for both of us. Lots of people like the fact we are independent.”

The operator aims to build on its sales through 4,000 agencies to represent 30% of its business and has set up commercial agreements with Worldchoice and Bath Travel for the first time.

Agency sales manager Debs Swindley said: “We have set up these agreements in the southwest where we don’t normally do much through the trade. But we know there is a market because we get direct sales there.”