CRUISE industry
stalwart Steve Odell is moving to Australia to help boost Asian and Pacific
business for Silversea.
The cruiseline’s
vice-president sales and marketing for UK, Nordic and Asia-Pacific is moving to
Sydney in the winter to set up an office for Silversea. The aim is to increase
the region’s business from 6% of the company’s bookings to 10%.
Odell, who has worked for P&O, Norwegian Cruise Line and Celebrity
Cruises during his 20 years in the industry, said: “We want to get 10% from the
region. We’re increasing capacity next year in Asia as Silver Wind will be back
from a refit.”