VIRGIN Atlantic
is set to unveil a “radical” commission structure that it promises will reward
agents who switch-sell from rival carriers.

The
airline is expected to cut base rate commission across its three cabins, but
will offer a higher percentage to agents who promise to work closely with the
carrier.

Sales
and distribution director Paul Dickinson said: “We like travel agents and we
promise to consult with both ABTA and the Guild of Business Travel Agents before
we make a decision.

“It
will be typical Virgin, a little bit different, but we can promise agents if
they support us they will be rewarded.”

Dickinson
refused to rule out commission cuts but said nothing had been decided.

Virgin can currently alter commission rates
depending on location, the specific agent and the cabin being sold after
devising new technology with the global distribution systems last year.

Dickinson
said some agents had increased Virgin business by up to 70% following the
introduction of the scheme, and the new structure would be an extension of the
current one.

He
told the trade: “Vote with your feet, stop booking British Airways and we will
support you.”