THE trade is spearheading a united campaign to revive
bookings to Thailand as a result of the first crisis forum of its
kind in the country following the tsunami.

Hoteliers in Phuket have responded to UK operators’ pleas
by slashing rates by as much as £788 per couple in an effort
to rescue peak season trade. In return, Thomas Cook Signature and
Kuoni have promised to bring out special offer brochures for
tsunami-hit destinations next month.

The action follows a frank debate at the forum, What Now For
Thailand, where 120 hoteliers met a UK trade delegation at the
Sheraton Grande Laguna in Phuket, hosted by the Tourism Authority
of Thailand and Travel Weekly last weekend.

Read the full story in this week’s Travel Weekly.