ON-LINE travel company eDreams has launched a partnership drive to sign up 100 tour operators to sell holidays on its forthcoming Web site.
The company, set up last month in the UK, is also seeking one travel agent partner to deal with customer enquiries and ticketing when the venture goes live in spring 2000.
UK marketing director for eDreams, Karen Gee, who joined from Rail Europe, said eDreams’ goal was to sell aspirational or dream holidays to a cash-rich, time-poor market of Internet users.
She wants to attract both mainstream and niche operators as partners for the venture.
“Operators joining us will be able to attract different customers from the ones they already have,” she claimed.
“Even those with Web sites already will be attracting a different audience from the one eDreams will get.”
A new exclusive feature from eDreams, which it claims sets it apart from other on-line travel companies, is its DreamGuides, people who have expert knowledge of a destination or holiday activity.
These people will provide independent information and answer questions via e-mail, sometimes direct from the location they cover.