Leger Holidays has included travel guide podcasts on its website.
The escorted tours operator said it is one of the first in the industry to offer consumers the chance to travel guide podcasts – downloadable audio files that can be played on computers or mobile music players – to enhance the booking experience.
The guides are available for purchase from €5 and cover Leger’s city destinations including Salzburg, Paris, Prague, Budapest and Rome.
The new look website includes an online booking facility, weather feeds for each destination and a community forum allowing visitors to contribute to the website and post notes for others to view. Consumers can also see Leger’s tours routes using Google Earth’s satellite mapping service, the company said.
Leger Holidays web development manager Michael Rhodes said: “This new website takes advantage of how the web can act as a sales forum and help customers to browse and be inspired.
“Booking online has significantly enhanced our online offering and reinforced our web presence. The technology will attract a new community of customers and provide another easy booking option for existing clients.”
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