Harvey World Travel’s New Year campaign is directing customers to local branches by putting telephone numbers for the relevant geographical branches on its website.
The retail chain’s peak season 2007 campaign is targeting as many as customers as possible to book in store during January.
For the first time the company, which now has 88 branches after numerous acquisitions in 2006, is also putting adverts into national newspapers as part of its “We know, we care” campaign.
Harvey World Travel head of commercial Andy Tomlinson said: “We are doing a lot of e-marketing, we really want to direct business to our branches.
“The number on the website will be a geographical number so it will direct calls to our local branches. Internet advertising will be on Google, Yahoo and MSN.”
Tomlinson also said the main aim will be to boost cruise and long haul sales.
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