Hoseaons has overhauled its advertising for a post-Christmas TV campaign.
The UK self-catering operator has ditched its seven-year old ‘Your Freedom Your Choice’ adverts in favour of the new ‘Feel Free’ campaign.
The ads start today, December 27, and will run in five bursts through to the end of June 2007, initially on ITV1 and ITV2, with tactical bursts on digital and satellite stations.
Marketing director Tim Fullam said: “Emotionally, we wanted to show that we offered holidaymakers the freedom to choose the holidays they aspire to.”
Fullam said research showed the previous campaign failed to make customers aware of the quality of the Hoseasons product.
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