The Advertising Standards Authority has rejected a Thomsonfly complaint against First Choice over the promotion of leg room on its long haul flights.


In a direct mailing promoting summer 2007, First Choice claimed to offer more leg room than Thomsonfly for economy travel.


However, Thomson complained the legroom statement was based on 2005 information and its long haul 2007 seat pitch would be the same as First Choice’ 33 inches.


The ASA rejected the claim stating the leg room statement accurately reflected the two carriers’ seat pitch as the mail out clearly stated the information was based on 2005 statistics, while it would be unfair for First Choice to make comparative claims on a rival airlines’ future plans which were not necessarily guaranteed to take place.


The ASA also rejected a second claim from Thomson that it was unclear the mailing was referring to economy travel.