Independent business travel agents are being encouraged to ‘cuddle their customers’ and take them along to the Business Travel Show next month.

Event director David Chapple said smaller business travel agencies could show their personal service by taking clients along, highlighting the difference between larger travel management companies and their smaller counterparts.

He said: “We expect 4,500 corporate clients to attend so why not encourage your clients to go with you? Show them how good you are and how well you look after people.

“Introduce them to the suppliers. Customers might be looking at the bigger TMCs, so show them what you can do.”

Chapple expects to see more than 80 new exhibitors at this year’s show which takes place on February 13-15 at Earl’s Court, London.